July 28, 2010

Asheville, NC, USA

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Don’t let anyone tell you otherwise. Your clarity is crucial to the success of your work in the world, the service you provide, and the money you make. And this module is a crucial beginning point. This is where you will learn a whole new way to think about you and your business.

You'll also learn:

• the first imperfect action step to take.
• the simplest mantra will (coincidentally) change how you show up in your business forever and liberate you from struggle.
• the biggest block to creative success.
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

How do you talk to your peeps? How do you know what to say? What is the message of your marketing? Do you even know what EXACTLY you give people? (Hint: It’s deeper than you think!)

Without knowing how to connect with people and spread your message, then you might just end up like so many who think in an “entitled” way: “Hey, they should just GET why they need this stuff!” (Uh. No. They really shouldn’t.) “Entitled Thinking” is a surefire way to stay VERY lonely in your business. Don’t let this be you!

Here’s what you're gonna learn:

• Practices and tips for knowing and creating your core message.
• How to know, find and attract your Ideal Client – and truly understand her heart and soul. (And why this is SO important!)
• How to know EXACTLY what you offer, what value you provide – and how to communicate that in every interaction with your peeps. (without being pushy or obnoxious.)
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

Listen. Practically everyone out there will tell you that you need a list. They’ll tell you that you can make a million bucks a year with just 1000 people on that list.

But the truth is: It takes some know-how for building a list – and even MORE IMPORTANT, creating a CONNECTION with your list. (After all, it’s not a “List” is it? It’s PEOPLE!)

This is where you’ll learn the nuts, bolts, and basics of growing a list of people who WANT to hear from you.

You'll learn:

• The #1 ways to attract your peeps and HONOR your peeps. (Which builds trust, no?)
• How to position yourself as an Expert or Leader.
• How to choose the mailing list system that is best for you.
• PLUS, you'll get downloadable handouts, resources, and tools that you can apply immediately.
  

One of the biggest list-building techniques is the freebie, the freeline, the free offering – you name it, it’s been called it.

But here’s the deal. There’s LOTS o’ noise out there on the interwebz. And the ol’ “just throw some shit in an opt-in box” attitude isn’t going to work anymore. (Not that it ever did!)

Take heart! I’m going to show you how to HONOR people by giving them something that they really DO want, that will make them GRATEFUL to you and connected to you. (And want to be your true Peeps!)

You'll learn:

• The 7 Best freebie formats – and how to know which one works best for YOUR peeps.
• How to Create a Compelling Title.
• Some copywriting techniques, audio hints and lots of other resources to help you get ‘er done!
• Why NOT to copy my website! :-)
• PLUS, you'll get downloadable handouts, resources, and tools that you can apply immediately.
  

Okay, here’s the deal.

Please DO NOT go out and spend thousands of dollars on a website until you do this module. In fact, I GUARANTEE you that this module alone will pay for the entire program – simply because you won’t go out and waste another few thousand bucks on a site that doesn’t make you money!

Let me be the one to show you how to build a website that attracts visitors, work with a designer and a programmer to make a site that works FOR you – not just another brochure that makes people say, “So What?”

You'll learn:

• Six common website mistakes everyone makes that turns peeps away.
• The three basic kinds of websites - and how to choose the one that works for YOUR business.
• How to create connection and capture leads with your site.
• Rules for more effective opt-in boxes.
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

First off, I’ll take you behind the scenes at my blog and share the best tips about blogging and how to begin it, improve it, and finally, make it your #1 Marketing Tool.

Then there’s Twitter & Facebook. These are massive platforms growing by millions of users each year - just like so many other social networking platforms. But hey, learning HOW to approach these things and how to THINK about them can be overwhelming, for sure.

So, here's what you'll learn in this module:

• How to make Twitter a habit, and create systems to optimize your presence.
• How to drive qualified traffic to your site using social media.
• How to find the best tools to make it EASY on you!
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

This is a “must” Module for coaches, consultants, and other experts who work one-on-one – and want to create a system for attracting and creating successful relationships with private clients!

Here's what this module will teach you:

• Why you must think in terms of “systems” – and why so many people let opportunities slip through their fingers.
• How to set up your policies, procedures, scheduling – and make it EASY on you and your peeps!
• How to package your services and create more value for your clients.
  

Have you thought of writing an eBook, creating a coaching program, or putting something together that will serve many people at once? Good for you! Creating an information product can provide passive income, make it easy for your clients to find you and work with you – and expand your impact!

But you must remember that there’s a lot of strategy that goes into creating a great info product! PLUS, How you package and price your services and products is everything. Nuff said.

Here's what this module will teach you:

• 9 types of products you can create.
• Formats and lay-outs to consider for full effect.
• Why you need to "get out of your peeps' wallets."
• How to add more value with "packages" and "bonuses."
• Why to think in terms of CONTINUITY.
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

If you’ve made it this far down the page, then you’ve DEFINITELY got that creative entrepreneurial spirit! And if you've got that creative entrepreneurial spirit, then you probably read the word "System," and you want to take a nap!

After all, if you're Creative and you're good at what you do - shouldn't it all just fall into place?

News Flash: Building systems into your business lets you be MORE creative. If you are overwhelmed and struggling through chaos - then YOU NEED THIS MODULE! YOUR BUSINESS NEEDS THIS MODULE!

Here's a mere smidgen of what you'll learn:

• How to start creating simple systems and habits in your business to end chaos once and for all.
• The advantages and dangers of "winging it."
• How to build your systems over time.
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

Have you ever heard the success gurus say, "If you don't have time, you need a team!" It's one of those little aphorisms that stick in your head and drive you nuts if you let it.

But the damdest thing is this: It's TOTALLY true. You DO need a team. There's a way to do it, though. A way to build it, and a way to make it work for you. You don't want to just go out and hire anyone. Do it right.

Here's a little bit of what you'll get in this module:

• The 5 Biggest Hiring Mistakes Creative People Make.
• How exactly to start letting go and outsource.
• The #1 thing you should NOT be doing and why.
• When to choose a Virtual Assistant, and when to go local.
• Indispensable outsourcing tools and resources.
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately.
  

Here's a well-known entrepreneurial fact:

If you learn how to write copy, you'll never need money again.

Hey, you could do an entire program on copywriting alone. And many people have done just that.

I've built my blog and my eZine by writing all my own content, so I know a few things about what works and what doesn't. This module will give you the basics to get you started. This is a live uncut unedited recording from the Uplevel Your Business Event, and at the end, you get to follow along as I edit and re-work the writing of one of my students' free reports.

Maybe you've caught on to this. Maybe not. But video is pretty much kicking writing’s ass on the internet! And in this bonus module, I’ll give you how-to’s and tools so that you can stop ignoring video, and quit being scared of it. (I’ll even share some of my biggest blunders and my favorite secrets for keeping it real and letting go of camera-fright!)

Here's what you'll learn in this module:

• How to create a YouTube Channel for more exposure.
• 5 different types of video to leverage your marketing.
• The elements of an effective video.
• What's a video squeeze page and when to create one.
• PLUS, you'll get downloadable handouts, resources, and tools to apply immediately and directly to YOUR business model.
  

The Uplevel Your Business Program & Blueprint is designed to get RESULTS – and fast!  It’s also designed to give you support and accountability – in a way that no other program can deliver.

That’s because I offer added support at every turn. You, me, and the other participants will meet up once per week – and you can get coaching on your stuck spots, questions, and even get some tweaking on your ideas to give you that much more leverage as you take your business to the next level.

Participants will have the opportunity to step into the spotlight and get laser focused coaching from me on their next steps, their stuck spots and the strategies they need to grow. These 20-minute sessions can take months off of your learning curve!

Recordings of each session will be available the day after the sessions.